Career Development

• Take strategic messages and turn them into great content for:
  B2B advertising - Tradeshows - Social media - Websites - Other channels
• Manage strategy, planning, and execution for our social media presence and collaborate with other global regions.
• Work closely with key company leaders to help them author content that makes them more publicly visible.
• Edit marketing and product collateral for clarity and voice.
• Design and own a “voice of customer” program to include welcome and retention strategies, testimonials, and special customer projects.
• Edit marketing and product collateral for clarity and voice.

• Key point of contact between product management, retail sales team, retail project managers and several cross functional departments to implement and execute projects for in-store, websites and other internet accounts
• Manage internal creative team and external agency graphic partners to develop marketing assets to support product launches
• Develop marketing campaigns and support marketing strategy around brand and retailer marketing initiatives
• Collaborate to develop creative concepts & channel strategy, making data-based decisions and recommendations

• Worked hand-in-hand with marketing director to develop and convert marketing and communication strategies into successful integrated creative campaigns for use in global and local markets.
• Managed the Philips internal and external (contract) creative team members and lead the development of all marketing communications assets across all channels, from initial concept to final production and distribution.
• Utilized Workflow Automation tools to ensure that all assets are formally routed for review and approval by key marketing stakeholders, engineering, legal, regulatory, and our corporate brand team.

• Led creative marketing efforts for all customer-facing campaigns, including print, photography, web, exhibit, video and interactive application creation for a $100M GE/Lunar BMD Skeletal and Metabolic Health segment
• Successfully integrated corporate directives into Marketing Communications, including high level branding and positioning in advertising, exhibits, sales collateral, promotional materials, web and customer-targeted events

• Managed all creative marketing for the GE Healthcare Bone Mineral Densitometry (BMD) product division
• Designed effective multimedia awareness and lead-generating program campaigns, including advertising, web, exhibit and event creative and management, direct marketing and sales collateral, and all customer-facing messaging and visuals
• Successfully redeveloped, managed and implemented global branding and creative strategy for the acquired Lunar Bone Densitometry business to fit in with GE Healthcare corporate brand architecture, standards and processes

• Repositioned and developed new corporate branding strategies and campaigns for this small pharmaceutical company looking to carve out a niche and grow aggressively, and successfully led the growth of the new identity
• Set creative direction and vision, managed vendor relationships, and coordinated with project managers to ensure marketing deliverables were completed on time and on budget
• Played a key role in transforming BCI from a struggling R&D company into a successful pharmaceutical corporation that became highly profitable, and was subsequently acquired by Genzyme for over $750 million

• Directed and created innovative concepts and design for this full-service advertising agency servicing a diverse client base
• Regularly developed campaign concepts and presentations to pitch to clients to win contracts, resulting in the addition of new clients and increased business for the agency
• Supervised creative team and coordinated efforts with vendors and sales teams to ensure client satisfaction

• Managed the creative team at this full-service advertising agency specialized in brand development
• Created effective ad campaigns for blue-chip B2B and B2C clients in financial services and other industries

• Provided art direction for this large, full-service Madison advertising agency with a large client base
• Managed the computer graphics department, and successfully trained and updated the entire creative team, converting the largest ad agency in Madison from old-school manual cut and paste methods to modern desktop publishing

• Designed and produced attention-grabbing print collateral, advertisements, point-of-purchase displays and corporate graphics for this marketing firm that specialized in food industry clients such as IGA, Shurfresh and ShurFine.

• Developed innovative graphic design and managed & maintained customer relationships with publications such as Madison Magazine and InBusiness Magazine

• Developed marketing promotional materials, point-of-purchase displays and prototype designs, silkscreen graphics, assembly instructions, and diagram illustrations